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| Saurabh Kushwaha |
When Saurabh first began blogging, it was far from the smooth, lucrative journey it would become. In fact, he faced significant setbacks early on. He recalls the moment he received his first major payment—one that was substantial enough for the bank to question it. That’s when he realized just how impactful his work could be. Yet, this was just the start of a journey that would ultimately lead to earnings of over 7 lakh rupees a month.
Saurabh's Earning Summary Report
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| An overview |
Impressions: 8.62M impressions, with potential for further reach as engagement strengthens.
Revenue: Holding steady at ₹869K, a sign of consistent performance.
eCPM: Increased by 33% to ₹100.82, showing improved value per impression.
Viewability: Up to 66.9%, meaning more ads are reaching engaged audiences.
Humble Beginnings and Setbacks
Saurabh’s blogging journey began in 2016, when he launched a YouTube channel centered around tech and bike stunts. However, things took a tough turn when his AdSense account got disabled—twice. At the time, he was on the brink of success, but suddenly, his hard work seemed to have been for nothing. A random call from a friend introducing him to WordPress, though, gave him new hope. This was the first step in moving from content creation to blogging as a full-time business.
The Turning Point
In 2017, Saurabh took a leap and launched his first blog on WordPress. After a slow start, he made his first notable income—$50 in one month. He kept building his content and audience, refining his approach. By 2020, his earnings shot up to 15,000 INR a month, with some days bringing in up to $200. He calls this moment life-changing, and it marked the start of his full-time blogging journey.
Smart Strategies for Traffic Without SEO
Saurabh’s real breakthrough came when he found an innovative way to drive traffic without depending on traditional SEO. He targeted social media channels like Instagram and YouTube to build and engage audiences. Instead of spending time on complex SEO, he created short, engaging tutorial videos demonstrating free tools, like photo editing presets, that his audience could download from his website. Each video would mention his blog and direct viewers to his site, driving traffic in a highly organic way.
This strategy generated tens of thousands of visits without any SEO, and soon, Saurav’s traffic hit levels most bloggers can only dream of.
Why Social Media?
Saurav emphasizes the importance of using social media to attract a loyal audience and bypass the intense competition found in search engine rankings. For example, he posts 30-40 second video tutorials demonstrating free tools or resources people are searching for. His approach is simple: he creates visually appealing content that piques curiosity and leads people straight to his website. These videos are designed to go viral, with a clickbait-style appeal that captures attention in seconds.
Leveraging High Traffic with Strategic Monetization
Generating this kind of high traffic, Saurav ensures his monetization strategy is on point. His daily earnings range between 20,000 to 25,000 INR from ad revenue, thanks to a carefully chosen niche and audience. Though Indian traffic typically has lower ad rates than US traffic, Saurav has found a way to make it profitable through volume.
The Secret Sauce: Diversifying Content and Marketing
Saurabh's success is also due to his knack for creating diverse content across platforms. His blog posts cover tech and photo-editing niches, while his videos target audiences searching for quick solutions and tutorials. This cross-platform approach not only drives traffic but also boosts his blog’s authority, making it easier for new visitors to discover his content through search engines.
Building Long-Term Value Through Smart Domain Selection
An essential part of Saurabh’s strategy is his choice of domain name, which he ensures is short, memorable, and unique. This allows his audience to return directly to his site without needing to go through search engines. His choice of domain name and branded content has created an ecosystem where his audience grows through word-of-mouth and social media shares.
Tips for Aspiring Bloggers
For those interested in following a similar path, Saurabh emphasizes the need to balance content creation with audience-building skills. Beginners don’t need to invest heavily in paid hosting; they can start with free options to build their skills and audience before scaling up. Saurav also advises experimenting with reels, short videos, and even adding a little "spice" to tutorials to keep them engaging and shareable.
From Passion to Profit
Saurabh’s journey from a struggling creator to a highly successful blogger making over 7 lakh INR a month is an inspiring story of persistence, innovation, and smart strategies. By leveraging social media traffic, focusing on high-value content, and avoiding SEO pitfalls, Saurav has crafted a unique and sustainable income model that many aspiring bloggers can learn from.
If you’re looking to break into blogging or take your earnings to the next level, Saurav’s story proves that the key to success might be less about algorithms and more about understanding and engaging your audience in creative ways.